Strange Feelings about Heroes, Life and Writing
I often think about how to increase my income. Always whittling my ideas down to a nut, attempting to find fault, attempting to prove its worth.
Sometimes, I’ll read a book on business ideas, or marketing, or the infamous practice of “niching down” till your product is skin and bones, till it’s as honest as the day is long.
Right now, I’m reading a book. Not to mention its name or author, it’s about building a great offer that people can’t refuse. Well that sounded good, and if the guy can give me some solid insight, I’ll listen to his ideas.
The first chapter was a well written rags to riches story. I enjoyed it because it led me along by the nose, made me feel pleased that at least somebody in this world is doing well, and for short time I could share their joy; that’s the key in writing rags to riches pieces.
The next chapter went into the nuts and bolts of making an offer and pricing it to the hilt — for maximum profit. 1000 bucks a customer x ten customers a month, and you’re in good street. Easy peasy.
It was when the writing careened into twisty-turny sentences to convince me that one thousand dollars isn’t much, and loads of people will pay this price without…
